ShopCraft · Google & Meta Ads

Good products deserve better ads.

We run Google and Meta ads for Shopify and ecommerce stores across the United States and the United Kingdom. Honest work, reports in plain English, and your budget treated like it’s coming out of our own pocket.

United States · United Kingdom · Shopify & ecommerce only

The Ledger Live view
Ad Spend (30d)$18,420
Revenue Generated$88,762
Return on Ad Spend
4.82x
Every $1 in → $4.82 back
CPA
−38%
CTR
4.1%
ROAS
+312%
New order — Manchester · £64
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Sound familiar?

Most store owners tell us the same four things.

The sudden stop

“The ad worked for three weeks. Then it didn’t.”

Nothing broke. The same people have simply seen it too many times, and now they scroll straight past. It needs a fresh picture and a new angle — not more money.

The plateau

“I’m spending more, but sales aren’t following.”

Past a certain point, extra budget just shows a tired ad to the same crowd, harder. New customers need a wider net, not a bigger push.

The empty clicks

“People click. They just don’t buy.”

The ad is only half the story. If the page loads slowly or the checkout confuses people, you’re paying for visits that never had a chance to become orders.

The mystery

“I honestly don’t know which ad makes money.”

You’re not alone — the dashboards make it harder than it should be. Ten minutes with the right view usually clears it up for good.

If any of these sound like your store, you’re exactly who we work with.

How it works

No mystery. Just a clear, honest process.

1

We look before we spend

A free review of what’s running now. If everything already looks healthy, we’ll say so and leave you to it.

2

We fix the leaks first

Tired ads, wrong audiences, money reaching people who’d never buy — all stopped before a single extra pound or dollar goes in.

3

We test small, keep winners

A few versions of the same product, shown to real people. The numbers pick the winner — not opinions, not guesswork.

4

You get plain-English reports

What we spent, what came back, what happens next. If you ever feel lost reading a report from us, that’s our failure — not yours.

Why stores stay

Boutique on purpose.

  • Only Shopify and ecommerce. We don’t do “everything for everyone” — and that focus shows in the work.
  • You talk to the person running your ads. Not an account handler reading from someone else’s notes.
  • No long contracts. We earn next month by what happens this month.
  • Plain English, always. Real answers about your money, in words you’d actually use.
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Follow along for more.

We post plain-English breakdowns of Google and Meta ads — the mistakes we find, what actually works, and what it all means for your store.

shopcraft.uk
ShopCraft.uk

Google & Meta Ads for Shopify & ecommerce brands
Ad spend that turns into real sales · No fluff

United States · United Kingdom
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Ready when you are

Let’s look at your ads together.

A free, honest review of your store’s ads. If everything’s already working, we’ll tell you that too — and you’ll have lost nothing but ten minutes.

Get your free ad review

No pressure · No jargon · No long contracts