ShopCraft · Google Ads

Google Ads for Shopify & ecommerce stores.

We put your products in front of people at the exact moment they search to buy. Search, Shopping, the whole thing — so the people already looking for you find you first, not your competitor.

United States · United Kingdom · Shopify & ecommerce only

Sound familiar?

The four things we hear most about Google ads.

The invisible store

“People search for what I sell. They just don’t find me.”

Your competitor shows up first, not because their product is better, but because their account is set up to be found and yours isn’t yet.

The empty clicks

“I get clicks. They just don’t turn into sales.”

Often it’s the wrong search terms bringing the wrong people in — someone researching isn’t the same as someone ready to buy right now.

The wasted budget

“I don’t know where half my budget is going.”

Google spends on broad terms unless someone tells it not to. A lot of stores are quietly paying for searches that were never going to buy.

The missing products

“My products don’t show up in Shopping results.”

Usually a feed or setup issue, not a budget one. Once it’s fixed properly, products start appearing where buyers are already looking.

What’s included

Everything your Google ads need. Nothing they don’t.

No bloated packages. Just the parts that actually move sales, set up properly and checked every week.

01

Search ads that match real intent

Built around what people actually type when they’re ready to buy — not broad guesses that burn budget on browsers.

02

Shopping feed, done properly

Your Shopify catalogue set up correctly so products actually appear in Google’s shopping results, not buried by a feed error.

03

Negative keywords, checked weekly

The searches that were never going to buy get filtered out before they cost you a single pound or dollar.

04

Plain-English reporting

What we spent, what came back, what’s changing next. No dashboard homework required on your end.

How the budget is spent

Three kinds of searches. One clear job each.

Ready to buy

Exact product searches

Someone typing your product name or a close match — the highest-intent traffic Google sends, and where budget goes first.

Comparing options

Category & comparison searches

People who know what they want but haven’t picked a brand yet — this is where Shopping listings do most of the work.

Almost there

Remarketing to past visitors

People who already visited but didn’t buy get shown again across Google — a cheap way to close sales that were nearly there.

What a working account looks like

Not every search term needs to work. The account does.

  • A handful of search terms carry most of the sales. The rest get trimmed, not defended out of habit.
  • The Shopping feed stays clean. Wrong prices, out-of-stock items, and missing images stop quietly draining budget.
  • Remarketing runs in the background. Small budget, consistently one of the best returns in the account.
Google Snapshot Live view
Ad Spend (30d)$14,260
Revenue Generated$66,940
ROAS4.69x
CTR6.2%
Wasted Spend−31%
How it works

No mystery. Just a clear, honest process.

1

We look before we spend

A free review of what’s running now. If it’s already healthy, we’ll say so.

2

We fix the feed and the terms

Shopping feed errors and wasteful search terms cleared out before spend increases.

3

We build the intent ladder

Search, Shopping, and remarketing, each doing its own clear job with its own budget.

4

You get plain-English reports

What we spent, what came back, what happens next — no jargon required.

Questions people ask

Google Ads, plainly explained.

Do I need Search and Shopping, or just one?+

Most Shopify stores do best running both together — Shopping shows the product itself, Search catches people typing specific questions. We’ll tell you honestly if one alone makes more sense for your store.

Why aren’t my products showing in Shopping already?+

Usually a feed issue — missing details, mismatched prices, or a Merchant Center flag. It’s almost never a budget problem, and it’s normally fixable within a few days.

How long until I see results?+

Search intent means some stores see sales in the first week or two. A fully optimised account, with clean search terms and a healthy feed, usually takes four to six weeks to settle in properly.

What if my store has never run Google Ads before?+

That’s completely fine — most of our stores start here. We’ll set up the feed, tracking, and campaigns from scratch, and walk you through it in plain English.

Ready when you are

Let’s look at your Google ads together.

A free, honest review of what’s running now. If everything’s already working, we’ll tell you that too.

Get your free ad review

No pressure · No jargon · No long contracts