ShopCraft · Meta Ads

Meta Ads for Shopify & ecommerce stores.

We put your products in front of people scrolling Facebook and Instagram — the ones who’d love what you sell but haven’t found you yet. And we gently remind the ones who almost bought.

United States · United Kingdom · Shopify & ecommerce only

Sound familiar?

The four things we hear most about Meta ads.

The sudden stop

“The ad worked for three weeks. Then it didn’t.”

The same people have simply seen it too many times, and now they scroll straight past. It needs a fresh picture and a new angle — not more budget.

The empty follow

“People like the post. They just don’t buy.”

Likes and comments feel good, but they’re not the same as a sale. The ad needs to point somewhere clear, not just get attention for its own sake.

The forgotten cart

“They almost bought. Then they just left.”

That happens to nearly every store. Most of them didn’t decide against buying — they got distracted. A simple reminder brings a good number back.

The new-customer wall

“Everyone who follows us already bought.”

If every sale is going to the same small circle, the ad isn’t finding new people. That’s a targeting problem, and it’s usually fixable in a week.

What’s included

Everything your Meta ads need. Nothing they don’t.

No bloated packages. Just the parts that actually move sales, run properly and checked every week.

01

Fresh creative, on a schedule

New pictures and angles ready before the current ones tire out — so sales never stall waiting on us to notice.

02

Reminders for almost-buyers

People who added to cart or viewed a product see a gentle nudge to come back — one of the cheapest sales you can make.

03

New audiences, found properly

We find people who look like your best customers, so growth doesn’t depend on burning through the same small circle.

04

Plain-English reporting

What we spent, what came back, what’s changing next. No dashboard homework required on your end.

How the budget is spent

Three audiences. One clear job each.

Cold

People who don’t know you yet

Shown to people who look like your best customers, based on real buying behaviour — not guesswork.

Warm

People who’ve looked, but not bought

Viewed a product, watched a video, opened the site — shown a reminder that brings a chunk of them back.

Hot

People who almost bought

Cart abandoners and near-buyers get the final nudge — usually the cheapest sale in the entire account.

What a working account looks like

Not every ad needs to work. The system does.

  • A few ads carry most of the sales. That’s normal — the rest get trimmed, not defended.
  • Reminders run quietly in the background. Small budget, consistently one of the best returns in the account.
  • New creative goes out before the old one fades. No guessing when an ad has gone stale.
Meta Snapshot Live view
Ad Spend (30d)$9,180
Revenue Generated$41,050
ROAS4.47x
CTR2.8%
Cart Recovery+19%
How it works

No mystery. Just a clear, honest process.

1

We look before we spend

A free review of what’s running now. If it’s already healthy, we’ll say so.

2

We set up the three audiences

Cold, warm, and hot — each with a clear job and its own budget.

3

We keep creative fresh

New angles ready on a schedule, before fatigue quietly drags results down.

4

You get plain-English reports

What we spent, what came back, what happens next — no jargon required.

Questions people ask

Meta Ads, plainly explained.

How much budget do I need to start?+

There’s no fixed minimum — it depends on your product price and how many sales you’re aiming for. We’ll tell you honestly what’s realistic for your store before you spend anything.

Do you run both Facebook and Instagram?+

Yes — they run through the same ad account, so we manage both together, including Reels and Stories, wherever your customers actually spend time.

How long until I see results?+

Most stores see early signals within the first two weeks. A properly optimised account usually needs about four to six weeks to find its footing.

What if my store has never run ads before?+

That’s completely fine — most of our stores start here. We’ll set everything up from scratch, including the tracking your Shopify store needs.

Ready when you are

Let’s look at your Meta ads together.

A free, honest review of what’s running now. If everything’s already working, we’ll tell you that too.

Get your free ad review

No pressure · No jargon · No long contracts